Image of a child eating cereal

Four key trends reinventing the breakfast cereal market​

Consumer changing preferences are directing cereal trends into the snack and health food categories, among others.​

With consumers’ growing health concerns about sugar content, flavours and processed ingredients, breakfast cereal producers today have to react to more health-conscious cereal buyers. Buyers now have to place high importance on fibre and low sugar, no or less additives and natural ingredients, while also demanding great taste.​

Here we highlight 4 key trends for brands working to capture a piece of the cereal market:​

  • Reducing sugar & gut health
  • Convenience and snackability​
  • Energy & satiety​
  • Sustainability

To get the full insights into the 4 key trends reinventing the breakfast cereal market please download our document in full.