The Rise in Demand for a Free From Diet
The free from category, which includes free from allergens, free from gluten, free from lactose, free from dairy and free from meat products, continued to grow over the last 5 years and is forecast to reach £1.3 billion in 2024, growing by 41% over the 2019-24 period.*
The dairy alternatives market, however, should benefit from the public focus on the environment, which looks set to endure. As consumer interest in gluten-free products has grown, the category has transitioned from a niche to a mainstream market segment. Boosting demand in the market for gluten-free foods are new product launches featuring flours based on nuts, seeds, beans, fruits and vegetables that appeal across a range of diet trends.
To get the full insights into the rise in demand for a free from diet download our document in full.