TGF Butter product of the year

Truly Grass Fed Dairy Awarded “Butter Product of the Year” Honors at 2021 Mindful Awards Program

Annual Awards Program Recognizes Top Mindful Companies, Services and Products Within the Packaged Goods Industry

The 2021 Mindful Awards Program announced today that Truly Grass Fed Dairy, manufacturer of natural cheese and butter products from more than 3,000 Irish family owned farms, has been selected as the “Butter Product of the Year” winner. The Mindful Awards is an independent recognition platform highlighting conscious companies and products that mindfully make waves in the ever-expanding world of consumer-packaged goods.

Truly Grass Fed Dairy delivers delicious cheese, butter and other dairy ingredients sourced from local farmers in the south east of Ireland that share their commitment to sustainability and animal welfare. Each of the 3,000 farms has an average of one cow for every two acres and is certified Animal Welfare Approved by A Greener World. The independent farm-certification program guarantees that animals are raised outdoors on pasture their entire lives, using truly sustainable, high welfare farming practices. Truly Grass Fed conducts independent farm audits every 18 months to measure compliance with best practices in animal welfare, sustainability, product quality, traceability, and soil and grass management. Not only do Truly Grass Fed produce their own range of butter and cheese, they also supply Truly Grass Fed ingredients to other natural brands that share their same natural ethos. These natural brands display their Truly Grass Fed seal on their packaging. This seal of excellence communicates the premium quality and the promise of integrity that goes hand in hand with their dairy pledge to consistently deliver clean and wholesome dairy you can feel good about.

“We are honored to accept this award for excellence as a nature-focused, conscious dairy company,” said Conor O’Donovan, Senior Director of Market Development, Truly Grass Fed Dairy. “Animal welfare, environmental impact, and transparency are essential pillars of our brand. Our goal is to mindfully provide consumers with great-tasting products while continuing to improve our sustainability footprint now and into the future.”

The mission of the Mindful Awards program is to honor conscious companies and products that do what’s right for people and the planet. Recognizing the best in transparent, fair, natural, organic, sustainable, healthy and delicious products. This year’s program attracted more than 1,500 nominations from companies all over the world. All nominations are evaluated by an independent panel of experts within the consumer-packaged goods industry, with the winning products and companies selected based on a variety of criteria, ranging from brand principles, environmental impact, health, taste and transparency.

“Truly Grass Fed Dairy is committed to product excellence, the highest levels of animal welfare and delivering a net-zero environmental impact,” said Travis Grant, Managing Director, Mindful Awards. “From every aspect Truly Grass Fed Dairy truly exemplifies the type of company we value and want to recognize. We are proud to honor their commitment as this year’s winner for ‘Butter Product of the Year.’”