![Man eating a vegan salad](/sites/default/files/styles/widescreen_television_16_6_w_1600/public/media/images/2020-05/istock-1140201336.jpg?h=c98237b9&itok=Dj9fHcyT)
Plant-based
Plant-based eating and drinking is moving from trend to food revolution status
- There is now a mainstream opportunity for plant-based claims. Both retail and foodservice are targeting the mainstream consumer.
- Changing dietary habits are driving demand for alternative plant products. Consumers are abstaining from certain types of food and ingredients.
- Meat analogues have taken the lead among alternative proteins, while the prospect of lab-cultured meat looms.
- Getting consumers to try trendy plant-based foods is one thing, but encouraging long-term adoption and lifestyle change is another. However, parents will raise children to be flexitarians.
![PLant based burger](/sites/default/files/styles/square/public/media/images/2020-05/istock-1131352495.jpg?h=42c9e4f3&itok=RvwxVwFN)
Expressed as or includes:
- Plant-based eating and alternative proteins
- Raw & Pure
- Alternative meat
- Sustainable alternatives